Privacy Policy

Effective Date: January 1, 2024
Last Updated: March 24, 2026

London Square Dental Centre ("we," "our," or "us") is committed to protecting the privacy of our patients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in compliance with the Personal Information Protection Act (PIPA) of Alberta and the Health Information Act (HIA) of Alberta.

1. Information We Collect

We may collect the following types of personal information:

• Personal Identification: Name, date of birth, address, phone number, and email address.
• Health Information: Dental and medical history, treatment records, X-rays, photographs, and insurance details.
• Financial Information: Insurance plan details and billing information required for payment processing.
• Website Usage Data: IP address, browser type, pages visited, and cookies for analytics and site improvement.

2. How We Use Your Information

We use your personal information to:

• Provide dental care and treatment services.
• Schedule appointments, send reminders, and follow up on treatment.
• Process insurance claims and payments on your behalf.
• Communicate important updates about your care or our services.
• Comply with legal and regulatory obligations.
• Improve our website, services, and patient experience.

3. How We Protect Your Information

We implement appropriate physical, technical, and administrative safeguards to protect your personal information from unauthorized access, disclosure, or misuse. Health records are stored securely in compliance with the Health Information Act of Alberta. Our electronic systems use encryption, access controls, and regular security audits to ensure the confidentiality of your data.

4. Sharing of Information

We do not sell, trade, or rent your personal information. We may share your information only in the following circumstances:

• With your consent: For referrals to dental specialists or other healthcare providers involved in your care.
• Insurance providers: To process and submit claims on your behalf.
• Service providers: Trusted third-party services (e.g., appointment scheduling, payment processing) who are bound by confidentiality agreements.
• Legal requirements: When required by law, regulation, or court order.

5. Cookies and Website Analytics

Our website uses cookies and similar technologies to enhance your browsing experience and collect usage statistics. You can manage cookie preferences through your browser settings. We use Google Analytics to understand how visitors interact with our site; this data is collected anonymously and does not identify you personally.

6. Your Rights

Under Alberta privacy legislation, you have the right to:

• Access your personal and health information held by our clinic.
• Request corrections to inaccurate or incomplete information.
• Withdraw consent for certain uses of your information (subject to legal and contractual restrictions).
• File a complaint with the Office of the Information and Privacy Commissioner of Alberta.

7. Retention of Information

We retain personal and health information for as long as necessary to fulfill the purposes for which it was collected, and as required by applicable laws and professional regulations. Dental records are retained in accordance with the Alberta Dental Association and College guidelines.

8. Children's Privacy

We collect personal and health information about minors only with the consent of a parent or legal guardian, and only as necessary for the provision of dental care.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: